Content Marketing, Customer Relations, Public Relations, Uncategorized
One concern of small business owners is navigating through the sometimes murky waters of social media conversation. Today, if you look on most news station posting on Facebook, you’re quickly taken down the proverbial ‘rabbit hole’ of heated arguments, vitriol, and... 
Content Marketing, Customer Relations
For small businesses, blogging is a great way to improve search engine optimization, social media optimization, and add value for your audience. While many entrepreneurs and associated professionals are jumping on the blogging bandwagon, many fail or falter because of... 
Book Recommendations, Business Planning, Content Marketing, Customer Relations, Public Relations, Service Based Business Tips
Email marketing is still a popular (and effective) strategy for small businesses. It’s a great way to tailor your content for specific groups, and actively connect with them directly. However, there is the dreaded spam folder. Nobody likes to see their hard-earned... 
Business Planning, Content Marketing, Public Relations, Service Based Business Tips
The most valuable sentences of your content strategy lie in your mission statement. I want you to stop and think about your favorite brands. Why are they your favorites? Why do you spend your hard-earned money with these brands? Most likely, the reason you remain so... 
Book Recommendations, Business Planning, Cash Flow, Military Family Business, Military Spouse Owned, Service Based Business Tips
It’s a moment that every military spouse knows well – that moment when your service member tells you that it’s time to move. Again. Whether this is your first change of duty station or your tenth, uprooting your life is never easy. If you own a business, it can... 
Content Marketing, Customer Relations, Public Relations
The short answer? It depends. Considering eight in ten American adults report getting their news on digital media, we know that people respond to posts about politics and current events. We also know that posts that garner higher engagement rates are good for... 
Customer Relations, Sales, Service Based Business Tips
As a service based business – particularly a professional services business like law, marketing, communications, accounting, event planning, copywriting, and so on – it’s easy to fall into the trap that all business is good business. This is especially true if...
