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Handling Negative Reviews on Social Media

Handling Negative Reviews on Social Media

Content Marketing, Customer Relations, Public Relations, Uncategorized

One concern of small business owners is navigating through the sometimes murky waters of social media conversation. Today, if you look on most news station posting on Facebook, you’re quickly taken down the proverbial ‘rabbit hole’ of heated arguments, vitriol, and...
3 Ways to Stay Out of the Spam Folder

3 Ways to Stay Out of the Spam Folder

Book Recommendations, Business Planning, Content Marketing, Customer Relations, Public Relations, Service Based Business Tips

Email marketing is still a popular (and effective) strategy for small businesses. It’s a great way to tailor your content for specific groups, and actively connect with them directly. However, there is the dreaded spam folder. Nobody likes to see their hard-earned...
3 Components of An Effective Mission Statement

3 Components of An Effective Mission Statement

Business Planning, Content Marketing, Public Relations, Service Based Business Tips

The most valuable sentences of your content strategy lie in your mission statement. I want you to stop and think about your favorite brands. Why are they your favorites?  Why do you spend your hard-earned money with these brands? Most likely, the reason you remain so...
Should I Post About Politics On My Business Page?

Should I Post About Politics On My Business Page?

Content Marketing, Customer Relations, Public Relations

The short answer? It depends. Considering eight in ten American adults report getting their news on digital media, we know that people respond to posts about politics and current events. We also know that posts that garner higher engagement rates are good for...

Recent Posts

  • Handling Negative Reviews on Social Media
  • All About Evergreen Content
  • 5 Common Misconceptions About Blogging
  • 3 Ways to Stay Out of the Spam Folder
  • 3 Components of An Effective Mission Statement

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