About the Author:

Erika Heeren-Moon

Erika Heeren-Moon is a communications professional with nearly two decades of experience. She has worked in different areas of communications with a small business focus as an agency owner, consultant, publicist, and a freelance writer. For seven of those 20 years, Heeren-Moon owned a marketing agency connecting military spouses and veterans with small businesses in need of marketing support. 

In 2020, Heeren-Moon published a book of interviews, First Dollar Feeling™: Stories from the Trenches of Small Business. First Dollar Feeling™ explores the real-life stories of nine different American business owners. Each entrepreneur shares an unfiltered account of their struggles, triumphs, and what they’ve learned along the way. 

In 2021, Heeren-Moon transitioned from a career in fractional marketing to a career in policy research with a business focus at Georgetown University. Heeren-Moon also serves as an editor for GNOVIS, the academic journal of the Communication, Culture and Technology program at Georgetown University’s Graduate School of Arts and Sciences.

In 2022, Heeren-Moon released The First Dollar Feeling™ Business Planning Workbook as a complement to First Dollar Feeling™. The workbook is designed to help entrepreneurs gather their thoughts, identify their goals, and help them create a plan for success on their terms.

In the spring of 2023, Heeren-Moon graduated from Georgetown University with a Master of Arts in Communication, Culture and Technology and an Apprenticeship in Teaching Certificate. Her thesis project involved mixed methods research exploring hiring trends and competition policy implications of Big Tech companies in the VR sector.  

In the fall of 2023, Heeren-Moon began her journey toward earning a JD with Rutgers Law School and a Ph.D. from the School of Public & International Affairs (SPIA) at Virginia Tech. She has a research focus on technology policy as it relates to past and potential implications of how the federal government interacts with technology businesses through grants, licensing, and contracting. 

Heeren-Moon is currently pursuing a project exploring technology socialization within the Department of Defense. Previously, she also served as a research assistant on a National Science Foundation grant in collaboration with Virginia Tech, exploring the policy implications of spectrum sharing on the 12 GHz radio frequency band. Past projects include research associated with the development of a formula to calculate return on investment for emerging technology acquisitions for the Department of Defense.

As a volunteer, Heeren-Moon was an instructor for SCORE and the Small Business Administration – creating and teaching a new digital marketing curriculum for small businesses for the Treasure Valley, Idaho chapters. She also served as a business mentor for SCORE and the Institute for Veterans and Military Families at Syracuse University. She also served on the board of the New Jersey chapter from 2020 to 2023. 

Erika Heeren-Moon has been featured on Inc.com as one of the “10 Top Women in Content Marketing in 2019.” Heeren-Moon is the recipient of a Women in Content Marketing Award (2019), an Idaho Business Review Women of the Year Award (2019), a 2016 Idaho Press Award (New Release Division), and a 2011 Design Award for Best Special Section from Local Media Association (formerly Suburban Newspapers of America).

Heeren-Moon is a mom of two. She enjoys baking, painting, horseback riding, and is slightly obsessed with her two German Shepherds, Penny Lane and McCoy “Bones.”

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